MARKETING AND DISTRIBUTION STRATEGIES, GOING TO MARKET
DATE & TIME: WEDNESDAY, JUNE 21, 11AM-1:30PM
LOCATION: BUC, 140 Wineva Ave. Room #2
Join us for a Marketing and Distribution Strategy workshop that offers a fresh perspective on the business of marketing your independent film.
Workshop instructors: Susan Curran, Marketing and Acquisitions United Front Entertainment and Byron A. Martin | Byron A. Martin Productions Inc. Producer
Building a marketing and distribution strategy early in the development stage of your film is key. In this workshop you will learn how to identify the marketable elements of your project and, most importantly, how to plan and execute the rollout of that strategy.
Identifying the marketing materials you need
Creating momentum for you and your brand
Target-marketing your film to festivals and distributors
Identifying emerging business models that can help your back end
SUSAN CURRAN - Marketing and Acquisitions United Front Entertainment.
Over the last two decades, Susan has worked as a marketing executive for BMG, Sony Wonder, Tower Records, Universal Music and Anchor Bay. As Executive Director of Marketing/Acquisitions for Anchor Bay Entertainment Canada, Susan released over 1000 titles into the Canadian retail marketplace, over a 100 of which were Canadian acquisitions in the past 5 years. At UFE Susan continues to deliver results that exceed the producer’s, film maker’s and the fans’ expectations. She is a champion of new talent, enjoying the energy and ingenuity of the creative folks she meets in the independent film community while successfully bringing their projects to the marketplace.
BYRON A. MARTIN - Byron A. Martin Productions Inc. Producer
Byron A. Martin is an award-winning producer that develops independent film, television and documentary projects. To date he has produced almost 100 hours of television, filming projects in fifteen countries. He has produced projects for Disney, Sony, Universal, Turner, Bell Media and DHX and managed productions for some of Hollywood’s leading producers (Jerry Bruckheimer, Sam Raimi, Lauren Shuler Donner, Raffaella De Laurentiis, Mark Canton, Dick Wolf, Laurence Mark, John Singleton, Ralph Winter and Don Carmody).
Facilitator: Aida Memisevic: Media, Marketing and Digital Strategist
Aida Memisevic Bio: Aida is a marketing and digital strategist, TedX speaker and executive producer creating television series and documentaries broadcast in over 60 countries. As a media leader in the field of human potential, Aida's mission is to utilize broadcast content and digital technology to better understand human thought processes and experiences, creating happier more fulfilled lives.
Followed by the “Meet the Distributors” panel discussion, Thursday, June 22, 2pm–3:30pm.